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Unity: Designing Cohesion at Scale

How we built an enterprise design system to unify 22 fragmented products, accelerate delivery, and elevate the user experience across Insurity’s software suite.

Jan 2021 - Jan 2024

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Project Overview

Background

Insurity is a leading provider of cloud-based insurance software, offering over 30 B2B and consumer-facing products. Each product had been developed independently, resulting in inconsistent user interfaces, visual styles, and brand representation across the suite. Customers struggled to see how the products fit together, which impacted user experience, sales opportunities, and Insurity’s brand recognition in the market.

The Challenge

Insurity lacked a unified design language, causing fragmented user experiences, inefficient development processes, and challenges in brand recognition—hindering both customer adoption and internal collaboration.

  • Users: Struggled to navigate and trust Insurity’s products due to inconsistent and outdated interfaces, making it difficult to see the suite as a unified solution.

  • Product Teams: Worked in isolation, repeatedly designing similar features without a shared system, leading to inefficiencies and duplicated effort.

  • Developers and Designers: Faced bottlenecks and rework caused by a lack of reusable components and unified UI standards, slowing development and complicating collaboration.

  • Sales Teams: Had difficulty positioning Insurity’s fragmented products as a cohesive suite, weakening brand recognition and complicating customer buy-in.

Insurity’s design maturity was still emerging, with many teams having never worked with a UX designer. Our four-person UX team was stretched thin, fielding constant requests for design help and visual QA.

My Role

As a senior UX designer, I led the discovery, ideation, and design phases of Unity, our enterprise design system:

  • Conducted UI audits and facilitated workshops across product teams

  • Developed foundational visual direction and component structure

  • Wrote content and documentation for designers and developers

  • Planned rollout strategy, onboarding, and governance

  • Collaborated with leadership to align Unity with product and brand strategy

  • Mentored non-designer roles to use Figma and build mockups

This project required not only design execution but also cross-functional influence, resource planning, and long-term systems thinking.

Our Mission

Our mission was to unify product experiences, reduce delivery friction, and enable anyone building digital products at Insurity to design confidently, consistently, and scalably.

Key goals included:

  • Build a scalable design system and integrate it into 3 products within the first year

  • Create a single source of truth to improve collaboration across design, dev, and product teams

  • Enable non-designers (like BAs and product managers) to create mockups in Figma

  • Strengthen brand presence and usability across our cloud-based applications

  • Establish a governance model to ensure the system evolves based on feedback

Succes Metrics

 Adoption

Goal: Unity integrated into 3 products in year one

Outcome: Reduced frontend dev time by 60%, UX help requests by 40%

Tracking: Number of active users in Figma using Unity library; number of products using Unity-coded components

 Adoption

Goal: Unity integrated into 3 products in year one

Outcome: Reduced frontend dev time by 60%, UX help requests by 40%

Tracking: Number of active users in Figma using Unity library; number of products using Unity-coded components

Enablement

Goal: Onboard 45+ non-designers to Figma

Outcome: Teams could prototype without designer involvement; more informed design conversations

 Adoption

Goal: Unity integrated into 3 products in year one

Outcome: Reduced frontend dev time by 60%, UX help requests by 40%

Tracking: Number of active users in Figma using Unity library; number of products using Unity-coded components

 Adoption

Goal: Unity integrated into 3 products in year one

Outcome: Reduced frontend dev time by 60%, UX help requests by 40%

Tracking: Number of active users in Figma using Unity library; number of products using Unity-coded components

Process